Privacy Policy

Effective date: April 6, 2026 | Last updated: July 18, 2026

1. Who We Are

Beauty Map is operated by Midwest Auto & Commerce LLC, doing business as Michai Media ("Company", "we", "us"). This Privacy Policy explains how we collect, use, share, and protect your personal information when you use prochair.app and related services (the "Platform").

2. Information We Collect

Information you provide:

Account information: name, email address, phone number, business name
Profile information: photos, service descriptions, pricing, availability
Client information: names, contact details, appointment history (entered by Pros)
Lead/notification signups: name, email, phone, city, service interest
Payment information: processed by Stripe (we do not store card numbers)
Communications: support messages, feedback

Information collected automatically:

Device information: browser type, operating system, screen size
Usage data: pages visited, features used, time spent (via Google Analytics)
Location data: approximate location from IP address; precise location only with your explicit consent (for map features)
Cookies: essential cookies for authentication; analytics cookies with your consent

3. How We Use Your Information

To provide, operate, and improve the Platform
To process bookings and payments
To send booking confirmations, reminders, and receipts
To notify you when new pros join your area (if you opted in)
To provide customer support
To detect and prevent fraud, abuse, and security threats
To comply with legal obligations
To send marketing communications (with your consent, which you can withdraw at any time)

4. How We Share Your Information

We do not sell your personal information. We share data only in these circumstances:

With Pros and Clients: When you book an appointment, your contact information is shared with the relevant Pro (and vice versa) to facilitate the service.
Service providers: Cloudflare (hosting, database, and file delivery), Stripe (payments), email and SMS delivery providers, OpenFreeMap and OpenStreetMap (maps), and Google (sign-in and analytics). These providers process data on our behalf under their own privacy policies.
Legal requirements: When required by law, court order, or to protect rights, safety, or property.
Business transfers: In connection with a merger, acquisition, or sale of assets, with notice to affected users.

5. Data Security

We implement industry-standard security measures including HTTPS/TLS encryption in transit, encrypted managed storage, server-enforced tenant authorization, rate limiting on public API endpoints, signed session cookies, Stripe PCI-DSS compliant payment processing, and browser security headers. Identity images used for client verification are processed for the requested check and are not retained by Beauty Map. No system is 100% secure. We cannot guarantee absolute security, but we take commercially reasonable steps to protect your data.

6. Your Rights

Depending on your jurisdiction, you may have the right to:

Access: Request a copy of the personal data we hold about you
Correction: Request correction of inaccurate data
Deletion: Request deletion of your data ("right to be forgotten")
Portability: Export your data in a machine-readable format
Opt-out: Unsubscribe from marketing communications at any time
Restrict processing: Request we limit how we use your data

To exercise any of these rights, email privacy@prochair.app. We will respond within 30 days.

For account deletion steps and retention details, visit Delete your Beauty Map account.

7. California Privacy Rights (CCPA)

If you are a California resident, you have the right to: know what personal information we collect and how it is used; request deletion of your personal information; opt out of the sale of personal information (we do not sell personal information); not be discriminated against for exercising your privacy rights. To make a CCPA request, email privacy@prochair.app.

8. GDPR (European Users)

If you are in the European Economic Area, our legal basis for processing your data is: (a) contract performance (providing the service you signed up for); (b) legitimate interests (improving the Platform, preventing fraud); (c) consent (marketing communications, analytics cookies). You may withdraw consent at any time. You may lodge a complaint with your local data protection authority.

9. Cookies

Essential cookies: Required for authentication and basic functionality. Cannot be disabled.

Analytics cookies: Google Analytics (GA4) to understand how the Platform is used. You can opt out through our cookie consent banner or your browser settings.

Advertising/analytics pixels: If you accept non-essential cookies, we may load Meta (Facebook/Instagram) Pixel and TikTok Pixel to measure the effectiveness of our advertising campaigns. These pixels collect anonymized interaction data (page views, sign-ups) and are governed by Meta's Privacy Policy and TikTok's Privacy Policy. You can opt out at any time by declining non-essential cookies.

10. Data Retention

We retain your data for as long as your account is active or as needed to provide services. After account deletion, we retain anonymized usage data for analytics but delete all personally identifiable information within 30 days. We retain financial records as required by law (typically 7 years for tax purposes). Lead/notification signups are retained until you unsubscribe or request deletion.

11. Children's Privacy

Beauty Map is not intended for users under 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, contact us and we will delete it.

12. Changes to This Policy

We may update this Privacy Policy periodically. Material changes will be communicated via email. The "Last updated" date at the top reflects the most recent revision.

13. Contact Us

For privacy-related questions or data requests:

Email: privacy@prochair.app

Midwest Auto & Commerce LLC d/b/a Michai Media
3407 S Jefferson Ave
St. Louis, MO 63118